Pints and Ponytails

• Leisure & Recreation

We were approached by @thesecretlifeofdads to create a range of merchandise concepts for their growing ‘Pints & Ponytails’ community.

If you’ve not heard of them before, it’s a brilliant initiative that brings dads together in a relaxed pub setting to learn how to plait their daughters’ hair, building confidence, creating memories and bringing people together.

It’s been great watching @mathewlcarter and @lawrenceprice_ grow the community, and we were very excited to be part of the journey by designing their merch!

One of our favourite concepts was built around something completely personal. We asked the lads to ask their own daughters to handwrite the words ”Pints” and ”Ponytails”, which we then incorporated into the cap designs. It gave each piece a genuine story and made the merchandise feel much more meaningful and personal to them rather than simply adding a logo.

For another direction, we explored a rough, hand-sketched pint and ponytail/brush illustration. The aim was to create something playful, relaxed and wearable, with more of a lifestyle apparel feel than a polished corporate graphic. The loose linework and imperfect detailing were inspired by vintage garments, helping the designs feel natural and authentic on clothing.

We also developed a traditional pub-inspired crest, bringing together brushes, combs, ponytails and a pint to capture the spirit of the events. Taking inspiration from heritage lifestyle brands such as Ralph Lauren and Abercrombie & Fitch, the crest was designed to feel timeless and at home on premium merchandise.