Brand identity for Curo, a premium mens golf wear brand

Sports & Recreation
Fashion

We were approached by Curo Golf, a premium men’s golfwear brand with ambitions to expand into a broader lifestyle offering. They were seeking a refined, versatile identity to support their growth while staying true to their values of quality, craftsmanship, and timeless design.

We focused on delivering a brand that balanced simplicity with impact. The final wordmark features a sleek, minimal typeface that remains legible and adaptable across digital platforms, packaging, and garments. In addition, we created a standalone icon using the letter ‘C’, crafted for use across future collections and branding applications.

The monochrome palette reinforces a clean, contemporary aesthetic, helping the brand remain consistent and confident across every touchpoint.

A considered identity for a brand built on detail.