5 Ways to Expand Your Reach with Social Media Marketing
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
In today's digital world, social media has become a vital tool for businesses of all sizes. With social media, businesses are able to communicate directly with customers, build relationships with them, and promote their products or services. The importance of using social media cannot be overlooked. Social Media is more than just an admin task, social media generates more business than you can imagine. At Seas Design we take the hard work out of creating a strategy and do it for you. In this blog post, we will share our top 5 ways you can expand your business's reach using social media marketing tools.
Utilise Social Media Ads
Using paid social media advertising is one of the most effective ways to expand your reach and build an audience. This can be done through ads on social media platforms such as Facebook, Instagram, and Twitter. Ads can be used to increase brand awareness, drive website traffic, and generate leads. Social media ads are also cost-effective, offering the potential for high rates of return. At Seas Design we specialise in providing paid social content creation and management for our clients, working across Meta and Google ads to ensure your business is being discovered!
Post Regularly and Consistently
The key to success with social media marketing is to post regularly and consistently. This will help you reach a larger audience and build a following. You should also use relevant hashtags so that your content can be seen by more people. “An intentional social media strategy that focuses on posting content consistently keeps audiences engaged, develops loyal followers and boosts brand awareness.” - entrepreneur.com. Here at Seas Design, we work hard to create schedules and upload content for our clients across multiple channels and platforms. With structured posting schedules, we establish a clear and cohesive online presence for each individual client.
Engage Your Audience
Engaging with your audience is key to expanding your reach. Responding to comments and messages and liking and sharing posts from other accounts will help to build relationships and trust with your followers. Creating meaningful partnerships with consumers will make them want to use your services again, creating a well-rounded and unique experience. Knowing your audience is of key importance when using social media for your business goals. Knowing your audience demographics is crucial to ensure you are creating the right content. Creating engaging content is the best way to develop customer relationships.
For example, we create social graphics for our client Raby Road Dental, these graphics all have a consistent, aesthetic and theme. The posts are scheduled and posted to a set time, to ensure multiple posts per week are uploaded. We create both static content and reels, to engage their audience.
Cross-Promote on Multiple Platforms
Cross-promoting your content across multiple social media platforms will help to increase your reach. This can be done by linking content from one platform to another, or by creating a post that is shared across multiple platforms. Using multiple channels such as Facebook, Instagram, TikTok and YouTube can ensure your business is reaching a broad audience, of different age ranges. It is a great idea to harness the USP of each platform, for example, creating short-form video content to post on TikTok, long-form video to upload to YouTube for information on your business, and bold, dynamic static posts and stories to upload to your Instagram page to capture the attention of users!
We recently set up a TikTok account for one of our clients Tan Y Bryn Glamping. To cross-promote their Glamping site we create short, snappy video content to engage a new audience.
Collaborate with Influencers
Collaborating with influencers is a great way to expand your reach. They can help to promote your content to their followers, amplifying your message and reaching a larger audience. Influencer marketing also allows brands to create more authentic and engaging content, as influencers often provide honest reviews about products or services. By partnering with influencers, brands can increase their brand visibility and reach potential customers more personally.
Choosing influencers who are relevant to your niche and have a genuine following is important. Alongside creating and uploading social media content for our clients, we also research to find suitable influencers that could potentially promote the product or services offered, and reach out to them, thus building relationships with influencers and establishing a stronger online presence for the specific business.
Overall, the importance of using social media for businesses is crucial. It provides a platform for businesses to establish relationships with their customers, increase brand awareness, and gain valuable insights into their target audience. It is an essential tool to help businesses stay competitive and grow their business. At Seas Design we strive to help your business be the best it can be, through using social media, we can build larger communities and followings, in turn, bringing in more business for your company!
If you’re looking to grow your brand/business online, then get in touch on the contact page to discuss your marketing strategy.
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