Templeton Brook is based in the landmark St Mary Axe, London; otherwise known as 'The Gherkin'. Templeton Brook provide integrated professional advice for high net worth individuals, wealthy families and entrepreneurs covering international tax services, asset protection and the smooth transfer of wealth from one generation to the next. This project consisted of 6 months hard work that has gone through so many different stages and was finally finished towards the end of 2017. 🇬🇧🇬🇧🇬🇧
The client wanted the brand to look established, like it has been around for a long time but remaining contemporary and aspirational. Considerations for the font family used – authoritative and contemporary and the use of dark colours. The use of luxury print would be required, consider imagery to include the Gherkin.
Imagery and photography
The images used need to reflect the brand, thus need to be high quality, use of lifestyle images, aspirational, incorporating images of the iconic Gherkin building. The images must convey a luxury feel and appeal to our audience.
The target market for Templeton Brook
Wealthy, successful individuals. High achievers e.g. Company owners, Directors of PLC's and Entrepreneurs. Age 35-65, predominantly male. Wealthy but not necessarily investment savvy. Cautious and want to protect and preserve their wealth. They place a value on relationship management and professional advice.
Print by @lostheritage